CRM vs. ERP: Get the best from both worlds

CRM vs. ERP: Get the best from both worlds Working efficiency across departments is becoming increasingly crucial for companies. There are various different approaches to streamlining activities within a business. CRM and ERP systems are two of the most popular concepts and are aimed at optimising processes across company divisions. Both systems are based on […]

E-mail communication vs. digital sales room

E-mail communication vs. digital sales room We’ve managed to get through yet another Christmas season that was largely dominated by Covid. For many, that meant a holiday period with no real relaxation, which makes coming back to work and an overflowing e-mail inbox even more stressful. And the figures for e-mail communication are truly staggering. […]

How to develop and manage the ideal distribution channel for your business

How to develop and manage the ideal distribution channel for your business Customer satisfaction is a key component of a flourishing business. And in order to deliver goods or services smoothly to customers, setting up the most convenient distribution channels is essential. Which is why finding the right channels will help your business to increase […]

Digital Transformation: Elevate your Business to Next-Level Marketing

Digital Transformation: Elevate your Business to Next-Level Marketing Digital transformation is all around us, but many of us still do not know what exactly that means. For businesses, in particular, this process offers many chances to improve and evolve together with their customers. Also, it offers the possibility to link the worldwide economy and build […]

Customer Journey: How to offer the perfect online-shopping experience

Customer Journey: How to offer the perfect online-shopping experience The customer journey is a very common marketing tool for understanding, influencing and guiding customers throughout the purchasing process. A good product or service provides a positive user experience. And happy users become customers easily. From the first contact with the product up to the after-sales […]